60 Latest Video Marketing Statistics for 2024: the Complete List > 자유게시판

• 목록
• 답변
• 글쓰기
• 수정
• 삭제

In mild of the fast progress of online video consumption over the previous couple of years, video has develop into a content material medium that manufacturers can now not afford to disregard. It’s now an irreplaceable a part of most advertising and marketing strategies.

In this submit, we’ll check out some video marketing statistics that present just how standard video has turn into amongst both consumers and entrepreneurs, and that shed useful insights you can apply to your video advertising and marketing technique.

We’ll study more about platforms, audiences, traits, and challenges shaping the video marketing industry.

Editor's prime picks - video advertising and marketing statistics
Key video advertising and marketing statistics
Video advertising effectiveness and benefits
Video advertising and marketing viewers statistics
Video creation statistics
Video advertising and marketing platforms and channels statistics
Video marketing tips, benchmarks, and best practices
Video advertising and marketing developments
Video advertising challenges
Video advertising and marketing statistic sources
Final ideas
Editor’s prime picks - video advertising and marketing statistics

These are our most fascinating statistics about video advertising:

- 86% of companies make the most of video marketing. (Source: Wyzowl)- The total time spent watching videos increased by round 249% in 5 years. (Source: Wistia)- 22% of marketers create just a few videos per week. (Source: Biteable)

Key video marketing statistics

First off, let’s take a look at a few of the most important video advertising statistics you could know.

These stats tell us more about the present utilization/adoption of video marketing amongst companies, and the recent development in consumption of video content material amongst shoppers.

1. 86% of businesses make the most of video advertising

That is the share of businesses that used video as a marketing tool in 2021. It’s hovered around the same mark for the previous couple of years, having been at 85% in 2020 and 87% in 2019. However, it’s up substantially from 61% in 2016.

2. 50% of those who use video advertising have been doing so for a minimum of a year

This is in line with data by Biteable. It also means that the opposite 50% of video entrepreneurs have solely lately began using video, and shows simply how shortly video advertising and marketing is rising in popularity.

Wyzowl reported separately that 24% of entrepreneurs only began using video in 2020, and that 51% of those new to video advertising and marketing mentioned they jumped on the bandwagon as creating movies had grow to be easier, while 47% said it was a method to respond to new challenges such because the pandemic.

Source: Biteable and Wyzowl

3. 94% of video advertising plan to proceed using video in the future

As this stat reveals, the sudden recognition of video marketing doesn’t seem to be a ‘flash within the pan’, both. The vast majority of marketers plan to proceed to use video lengthy into the longer term.

4. Video uploads have increased by 263.4% in 5 years

This is in line with information gathered by Wistia and specifically refers to movies uploaded to their platform. The growth of uploads on the platform represents a a lot wider pattern.

Interestingly, the most important soar in uploads came between 2019 and 2020, with the overall variety of video recordsdata created almost doubling from round 9 million to 17.5 million. That is compared to a much smaller increase of just 32% the year earlier than and suggests the worldwide pandemic may have accelerated video advertising adoption.

5. 32% of companies use video as a sales tool

Other in style non-advertising and marketing uses of video content material embody use in administration and operations messages (29%), human assets messages (27%), leadership messages (24%), product management (20%), and buyer assist (19%).

6. The full time spent watching videos increased by around 249% in 5 years

Total watch time rose from 3.5 billion minutes to 12.2 billion minutes (which is around 23,211 years) from 2016 to 2020. The largest leap got here between 2019 and 2020: an 84.8% improve. This enormous soar was possible due indirectly to the pandemic, as national lockdown meant shoppers spent extra time at dwelling consuming content.

7. 96% of consumers say they’ve watched extra video content material on-line as a result of pandemic

This stat additional proves that recent occasions have rapidly accelerated video consumption. The overwhelming majority of customers admit to watching more since the onset of the pandemic.

Video advertising and marketing effectiveness and advantages

One in all crucial questions decision-makers need to know before they spend money on video advertising and marketing is what kind of returns they'll anticipate. Listed below are some statistics that shed some light on that query by revealing extra about its many benefits.

8. 87% of marketers think video provides a constructive return on investment (ROI)

When you have been still on the fence about whether or not it’s value investing in video, this stat ought to assist to convince you. That many entrepreneurs can’t all be fallacious, right?

9. 74% of entrepreneurs assume video has a higher ROI than static imagery

Static imagery means any visible content material that doesn’t transfer. We’re speaking about infographics, photos, and many others.

10. 68% of entrepreneurs assume video has a higher ROI than Google Ads

That’s proper, video content could also be ready to provide even better returns per greenback spent than paid advert campaigns.

11. Over 60% of marketers consider video to be very/extremely vital to their marketing technique

That is in accordance with a current survey of 694 marketers and small business homeowners.

12. 63% of marketers take a look at video engagement to measure success

Measuring the success of promoting campaigns is all the time a challenge. In the case of video marketing, 63% of entrepreneurs take a look at engagement metrics like shares, feedback, likes to get an concept of their efficiency, while 58% consider overall reach to be crucial market of success. Interestingly, solely 29% looked at gross sales to measure success.

13. 84% of video marketers think video has helped with lead technology

Lead era includes finding new potential prospects, capturing their interest in your product/service, and getting them into your gross sales funnel.

14. 86% of video entrepreneurs say video has boosted their website site visitors

Publishing movies may be a great technique to drive more organic traffic to your website. This determine is up by 1% from last year.

15. 53% of marketers say video is nice for building consciousness

Except for constructing traffic, video can also be great for reaching large audiences and building consciousness of your brand.

16. 49% of marketers think video is efficient at participating audiences

As this stat shows, almost half of all marketers assume video is a great tool to improve audience engagement.

17. 52% of marketers think video helps build customer belief

If bettering trust in your model is one among your primary advertising and marketing targets, video may help.

18. 83% of entrepreneurs assume video has elevated their visitors’ average time on page

Videos are more engaging than long walls of textual content. As such, including movies on your posts and pages can assist to encourage your customers to stick around and increase time spent on page.

19. 94% suppose video has increased their prospects understanding of their enterprise

Many companies use video as a method to inform clients about their services or products. Explainer videos, how-to movies, and product tutorials are particularly efficient at this.

20. 78% of video entrepreneurs assume it’s had a direct constructive impact on gross sales

Regardless that most marketers don’t look to gross sales figures as a marker of the success of their video advertising and marketing campaigns, this stat exhibits that it can still assist to boost gross sales figures.

21. 43% of video entrepreneurs suppose video has reduced the number of assist calls

Providing how-to movies and tutorials on your web site data base will be a good way to offer visible support to your prospects so that there’s less need for telephone assist.

Video advertising audience statistics

The video marketing statistics under inform us more concerning the audiences which are watching videos, how usually they’re watching them, and why they’re watching them.

22. People consumer 18 hours of video each week, on common

That works out at round 2.5 hours per day. It’s also 2 hours extra per week than a 12 months ago and an increase of around 7.5 hours per week over the last three years.

23. 96% of consumers have watched explainer movies to study a few services or products

Explainer movies are quick-kind (often animated) movies utilized in advertising and gross sales to highlight a company’s product or business idea in a compelling, straightforward-to-digest means.

24. 84% of people have made a purchase order after watching a brand’s video

Videos provide visual context and detailed information about merchandise that can help provide prospects with everything they need to make an knowledgeable purchase determination.

25. 69% of people choose watching quick movies to study a few product/service

This makes it the people’s most well-liked option to obtain product info. Only 18% of individuals would slightly study extra by reading a textual content-based web page or post, 4% by viewing an infographic, 3% by studying an e-book or attending a webinar, and 2% via a gross sales call or demo.

26. Audiences are twice as more likely to share video content

That is in comparison with some other sort of content material, akin to social posts, blog posts, and so forth.

Video creation statistics

Listed below are some video creation statistics that inform us extra about how entrepreneurs make video content, and the prices involved.

27. 22% of marketers create a number of videos per week

… and 14% even make movies each single day!

28. 39% of entrepreneurs create their very own video content in-house

More marketers produce their very own video content than outsource it. Only 17% fully outsource video creation.

29. 58% of entrepreneurs use skilled software to create videos

A part of the rationale video advertising is turning into more prevalent is because of technological advancements. Professional video software now makes it much simpler, cheaper, and quicker for manufacturers to create their very own video content.

30. 38% of entrepreneurs create movies from their smartphones

Interestingly, greater than a 3rd of marketers use smartphone apps to create movies, somewhat than utilizing their desktops. This simply goes to point out how far smartphone expertise has come.

31. 48% of marketers make some videos from scratch and others utilizing pre-made templates

Only 18% use pre-made templates all the time, whereas 35% make movies from scratch every time.

32. The vast majority of marketers spend as much as $a thousand per video

Creating video content material isn’t cheap. To provide just 10 movies, it is best to expect to pay anyplace from $a thousand to $10,000 USD.

33. Most marketers spent underneath $300 on video in 2020

This year, 23% of entrepreneurs spent underneath $300, xfans.tube which is more than another spending bracket.

34. 65% of selling movies created are shows

This makes presentation the commonest video format amongst marketers. The second hottest kind of video content material is ads (57%), adopted by explainer movies (47%).

Video advertising and marketing platforms and channels statistics

Next, let’s look at some video advertising statistics about the platforms and channels mostly used to distribute video content material.

35. 60% of individuals choose on-line video platforms to dwell Tv

Not only that however by 2025, it’s estimated that half of all viewers under age 32 won’t subscribe to a paid Tv service at all.

Source: Google

36. YouTube is the platform with the best ROI for video content

Unsurprisingly on condition that it’s the second largest webpage on the planet, 35% of marketers think YouTube supplies the best returns on their funding. If you’re not publishing your brands’ video content material on YouTube, try to be.

37. 87% of entrepreneurs say YouTube is an efficient channel for them

Again, this simply goes to show how YouTube is a video platform that entrepreneurs can’t afford to disregard.

38. 70% of entrepreneurs publish their movies to YouTube

More than half of marketers publish their videos to YouTube. However, this is actually a little lower than you may expect, on condition that…

39. 75% of video marketers post movies to Facebook

Making Facebook the marketers’ high selection with regards to social media platforms to post videos to. It’s more in style than each YouTube (70%) and Instagram (58%).

40. 70% of video entrepreneurs plan to make use of Facebook of their strategy this yr

This is definitely down by 6% from final year and will reflect the falling popularity of Facebook amongst the younger technology of consumers.

However, Facebook isn’t the one platform to see a drop in usage amongst video marketers this yr. Most different social platforms saw related declines.

For example, 63% of video marketers plan on using LinkedIn this yr (down by 3%), 58% plan to make use of Instagram (down by 7%), 31% plan to make use of Twitter (down by 7%). Only TikTok saw a rise in use by video entrepreneurs this yr.

41. 85% of Facebook videos are watched with the sound off

The upshot: don’t depend on audio to get your message throughout. Make sure that your movies are captioned or make sense without sound.

Source: Digiday

Note: Need to be taught more? Take a look at our roundup of Facebook video statistics.

42. Tweets with videos generate 10x the engagement

Twitter’s by no means been a very fashionable video marketing channel but as this stat shows, together with video in your Tweets can undoubtedly increase your engagement on the platform.

Source: Twitter

43. 20% of marketers distribute content material on TikTok

This is up from 10% in 2019. However, it’s still very low compared to different platforms. Despite TikTok being considered one of the most popular video-sharing social platforms (and one that’s rising quickly), it’s still not fashionable amongst marketers.

44. Only 6% of video entrepreneurs plan to use Snapchat video

Snapchat stays another one of many least standard platforms amongst video entrepreneurs. It’s even less widespread this 12 months (6%) than final 12 months (9%).

45. 34% of entrepreneurs publish video content material to social platforms in the afternoon

This makes afternoon the most well-liked time of day to submit movies on social platforms. It’s followed by night (25%) after which morning (22%). Only 2% of entrepreneurs publish video content to social media at night.

46. 62% of marketers used webinars to distribute video in 2020

This is up from 46% in 2019. What’s extra, 91% of marketers think their webinars have been an enormous success. This makes it the simplest distribution channel of 2020.

Video marketing suggestions, benchmarks, and best practices

Next, we’ll share some statistics that provide useful tips which you'll be able to apply to your video advertising and marketing campaigns.

47. 81% of marketers suppose movies that include music carry out better

And a further 66% think movies carry out higher when they include a voiceover. The takeaway: be sure you think carefully about audio.

48. 64% of marketers suppose videos that embrace captions perform higher

Captions present a manner for audiences to comply with the dialogue in your video even with the sound off.

49. 65% of marketers think it’s essential to point out variety in videos

Consumers care about range. If you want to indicate your model in a optimistic light, consider this when creating your video content material.

50. Interactive components placed in the beginning of movies generate the highest conversion charges

55% of interactive components utilized in videos are placed at the beginning, and for good purpose.

During the last 5 years, interactive elements positioned at the tip of movies have generated a mean conversion fee of 8.7%, compared to 7.9% when positioned at the beginning, and 3% in the center. However, that is simply the 5-year average. If we look at just the info from 2020, it tells a different story.

In 2020, interactive elements positioned at the beginning appear to be far more effective, generating a 12.7% conversion price compared to simply 6.8% when positioned at the top.

51. The common engagement fee of brief-kind movies is round 50%

To be specific, videos beneath 1 minute generated an average engagement fee of 53.9%. Meanwhile, those between 1 and 3 minutes lengthy averaged 50.6%, and those between 3 and 5 minutes averaged 48.9%. Engagement rates only begin to drop substantially as we enter the 5-30 minute mark.

52. The common engagement charge of lengthy-form videos (60+ minutes) is around 17%

Audiences seem to have a restricted consideration span in the case of movies. The upshot: if you wish to see greater engagement rates, give attention to brief-kind content material.

Video advertising developments

Listed here are a handful of stats that reveal latest traits that are altering the best way we create, distribute, and devour video content.

53. Over three-quarters of videos are now watched on mobile

One clear trend over the last few years is the expansion of cell content material consumption. 78.4% of digital video viewers watch content on their mobile units, in keeping with forecasts by eMarketer.

Source: eMarketer

54. Short-type movies are the mostly created, however long-kind movies are catching up

In 2020, around 4.8m videos below a minute in length had been uploaded to the Wistia platform, compared to simply 2m within the 1-three minutes category, and only 795k in the 30-60 minutes category.

However, while the general quantity of long-form movies being revealed to Wistia continues to be low, the evidence suggests they’re gaining traction.

Over 5 years, the variety of lengthy-kind videos (30-60 minutes) being created increased by 446%, and those between 5 and 30 minutes increased by 288%. Comparatively, quick movies that were 0-1 minutes in size solely elevated by 100.3%.

Source: Wistia

55. Google now shows video thumbnails in 26% of search results

Another development we’ve seen over the previous few years is the growing use of video content material inside Seo methods. Publishing video content can assist you to rank for competitive key phrases within the Google search outcomes snippets.

This is an important Seo statistic for these of you who want to improve your organic search technique.

Source: BrightEdge

56. 40% of marketers said their video advertising technique has been affected by the pandemic

91% of them now feel video is extra essential for manufacturers, 74% of those affected say the pandemic has made them extra likely to put money into video content material, and 26% say it made them much less possible.

Source: Wyzowl

Video advertising challenges

Most companies now utilize video advertising. However, people who don’t usually cite specific barriers and challenges. Listed here are some statistics that inform us more about these challenges.

57. 66% of entrepreneurs don’t make movies as they suppose it takes a lot time

Making a video takes a lot more time than writing a weblog submit. For some businesses, the time investment required outweighs the benefits.

Source: Biteable

58. 37% of entrepreneurs suppose making videos is just too expensive

There are prices concerned in buying recording gear, editing movies, creating animations, and hiring voiceover artists and actors. It all rapidly adds up!